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When designing a website, designers tend
to forget about the importance of color. Color should be
priority when in comes to
website development. If you do
not give attention to detail while selecting the color, your
website might end up looking very plain or with an uncoordinated
color combination, which in turn, might cause the surfer to lose
interest in your website.
Unfortunately web browsers are limited to only 256 colors. Even
the pallet varies from browser to browser, because all browsers
do not share a common 256-color pallet. At present they share
only 216 common colors. Therefore for
website
development we must try to use colors from within the
common 216. If you use one of the other colors, you might have
used a color that does not exist within that browser. The
browser will then have to create that color by mixing colors
native to that browser. To show that color it will take tiny
dots from the native colors and come up with an approximate
color. This process is known as dithering.
The negative effect of dithering is that, some displays will
distort the tiny dots so much that the image is speckled and
does not appear to be a solid color. If this occurs, reading the
text becomes difficult as it is replaced with the dithered
color. So, to be on the safe side one must always use a browser
safe color, especially when using solid color design elements.
Even then, browser safe colors should be used carefully when
combined. The reason for this is our own eyes. To explain
further...
Our eyes get tired just like all the muscles in our body. At the
back of the eye there is a thin layer of tissue that contains
millions of tiny light-sensing nerve cells called rods and
cones. Cones respond to specific wavelengths of light. Your eye
is filled with color decoding cones. When you look at a color,
say blue, the cones detect the blue wavelength. If you continue
looking at the color the cones become tired and fatigued. Now if
you see some other color at the same time, this happens to the
respective color identifying cones. Eventually, it creates a
blurred image n your eye. Now that you know the science behind
eye fatigue, apply the theory while coloring your website.
To understand further, another example would be, looking at
caution signs. They are mostly yellow in color. Pure yellow
strains the eye more than any other color because of that, it is
the first color your eye will fix on. Using these colors,
banners and advertisements will receive more attention from the
viewer’s eye. Once the visitor is already on your site, there is
no reason to irritate them with bright florescent colors. It is
a better option to use colors that do not strain your visitor’s
eyes.
There should be a minimal use of red and yellow in your website,
because they are strain causing colors. They should be used only
in areas where you want the visitor to focus. Avoid using them
in large parts of your website. Initially it might get their
attention, but soon their eyes will begin to get tired and they
will not be on your site for a long period of time, which
defeats the purpose of creating the website. There are already
enough reasons why a person might leave your website. So to
cancel out one of the reasons, revise your color combination.
Organizing your website
Organization is the mainstay of
website
development India. There are a few points to keep in
mind while organizing your website.
1. You need to keep in mind what you are trying to make. If you
do not have a clear framework of the purpose of your website,
then designing it might take forever. Eventually you might reach
there, but you will go through a lot of trial and error. Try to
have a simple brief and on the basis of that build your entire
website just like you organize you day or work timetable.
2. Think of your web design as a piece of art. It can be
expressive and should be able to waive the purpose and the theme
of your web site entirely in it. That is where your main point
helps you focus. After placing your main target, add the
sub-points you want to make in the order of their importance.
Even though visitors will not pick up everything that your
website has to offer, you must keep it simple and cover all the
points in the order of their importance.
3. Like an artist, a designer must also give attention to detail
and like art, a good design is detail oriented. Similar to
masterpieces, an excellent design will contain only what it
needs and nothing more. To-the-point details are always
important. They will add to the effect and will never take away
from it. However, if your site is cluttered with detail, the
visitor may get confused about what the main detail or offer is
and that is the one thing you want the visitor to notice. A good
design will be simple enough to let the visitor understand what
you are offering them. If you follow these tips, you will
increase your reader’s ability to follow what you are saying to
the fullest. At
Website Development India
Company we create websites which will generate more and more
revenues and ability to follow what you are saying to the
fullest.
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