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An average user is one who knows the
basics of computer operating and surfing the Internet but may
not have intricate knowledge of the use of a computer. The
number of Internet users is increasing, as it is reaching all
over the world. People all over the world of all ages are using
the computer. Any of these people could be your customer. This
in turn has implications on what you do for India web
development and things you might want to avoid.
According to a recent study, some of the top search engine
queries were for terms like ‘MSN’,
‘Google’
and ‘Yahoo’.
The derived conclusion from such a study is that many people
don’t seem to know that they can directly access the URL by
typing it into their browsers address bar. The reason is that
the average users really read the title of the pages returned on
the searches. most people review the list carefully and only
click those hyperlinks which have titles that appear relevant to
them.
The learning here is simple. Even if your site is a local one
that advertises its URL of TV, radio, newspapers etc. you have
to get it listed on the search engines. Otherwise, some of the
people might complain that your web site could not be found.
1. Make sure your pages have an appropriate title tag, which
contains the key words that you are targeting in the search
engines. People who will search for those words will see the
relevance of your page and visit it. The title tag must make
sense and have relevance. You should avoid plainly stringing the
keywords together.
2. In the design aspect, keeping it simple will retain the
visitor. A page which is too cluttered and has too much
information might confuse the visitors, and they will tend to
think that the information cannot be found on your site.
It doesn’t mean that your site will have to have a plain and
functional look. Colors or images can be used to decorate for
web
development site in India.
However the central information you meant to convey or the
product you want to sell must be made to appear prominently. By
doing this you help the user to zero in on the information he is
looking for.
You might have come across websites where automatic pop-ups come
up as you surf that site. They could be ads or their news
letters. Before applying the same to your website think about
how the average user will deal with the pop-ups. There are two
contrasting views as to how users will react to the pop-up
advertisement. Many web designers believe that if they place
news letter subscription forms as pop-ups, their subscription
rises considerably. But a average users reaction might surprise
you. They might even get confused. If they are unable to find
their way out from there, they may close all windows and start
all over again. Another person was faced with a site that opened
a hyperlink in a new window. These people don’t tend to do well
when they are faced with multiple windows. People might be
efficient on their computers while playing games, word
processing and surfing the internet, but when it comes to
running multiple programs simultaneously or switching between
them they might be just the opposite.
If you think that you need the pop-ups
advertisements and the newsletter subscription, then a test run
would be necessary, before you implement it on your website.
What works on one site might fail in another because the latter
attracts a different crowd with a different level of expertise.
If possible, try to get visitor feedback regarding the
advertisement and newsletter pop-ups and the impact that they
have on the users. You must know whether it lessens the number
of people visiting the deeper pages of your website. If they
have lessened, then it means that they got lost after they saw
your pop-up.
The average user relies on his start page which is set for him
by default by his ISP. So, the start page becomes the launching
pad for them when they surf, as they access the net and search
engines from that page.
Some web design companies have realized this and therefore try
to get visitors to change their home page to their site or a
point on that page. This is easy to accomplish for visitors
using Internet Explorer since the start page can be changed with
a script. The user has to simply click on the link, which is
provided to change their start page.
If you were going to create a start page for your visitors, it
would be a good idea to put link to search engines on that page
or maybe a search box directly on the page. Some search engines
provide you with HTML code to do this. This may make users stay
on your site and stick to your website as it becomes more useful
to them.
However, just because many users rely on the start page, it does
mean that they will spend a lot of time on it. Keep this in mind
before you convince all your visitors to make use of your start
page. You might end up paying for the bandwidth each time they
log on, without correspondingly gaining from the advertising
revenue.
You can take advantage of the limited knowledge of the average
user while designing and planning your
web
development site. By doing this you will produce a
friendly site, which in turn, will help you accomplish your
goals.
Nucent Technologies
Web
Development Company will help you accomplish this
goal.
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